Small Moments Make a Big Difference

There are about 74 million children in America today and if you’re a parent, here’s something you should know: involved fathers—whether they live with their kids or not—can help their children lead hap-pier, healthier and more successful lives. Children who feel close to their fathers are two times more likely to go to college or find a job after high school, 80 percent less likely to end up in jail and 50 percent less likely to experience depression.1 The small moments kids enjoy spending with their fathers can make a big difference in their lives. If you’re like most fathers, you’re already doing what you can to be a great dad. Here’s a look at five easy ways to keep it up.


What You Can Do
1. Spend time with your children.
2. Be a positive role model.
3. Send a text to stay connected when far away.
4. Read to your children.
5. Remember #DadJokesRule!


There has been a massive growth in fatherhood involvement over decades—fathers now spend nearly triple the amount of time with their children than fathers did in the 1960s.


What Dads are Already Doing
Even though fathers are largely more involved than in previous generations, dads today still want to be more engaged. Nearly half say they don’t spend enough time with their kids and want to do a better job at parenting.8
To help more fathers understand the importance of their role in their children’s lives, the U.S. Depart-ment of Health and Human Services’ Administration for Children and Families, the National Responsible Fatherhood Clearinghouse (@fatherhoodgov), and the Ad Council (@adcouncil) have partnered on a na-tional Responsible Fatherhood Campaign.


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